- Language: English
- Via Zoom
- Date/Time: April 25, 2024 16:00 Hong Kong/Beijing/Singapore | 09:00 London | 17:00 Tokyo | 18:00 Sydney)
ABSTRACT
Cong Liu of Jinan University and her co-authors study foreign firms’ responses to boycotts, focusing on China’s widespread boycott against Japan following the Mukden Incident on September 18, 1931. Using newly digitized data on trademark registrations for 20,740 trademarks between 1928 and 1935, they analyze firms’ advertisement strategies through their trademark images. During this Quantitative History Webinar, Cong Liu will explain their difference-in-differences analysis, which indicates that, compared with firms from other nations, Japanese firms were more likely to register trademarks with Chinese-style images after the Mukden Incident. This effect was particularly concentrated in Shanghai and within the processed goods sector.
Cong Liu’s co-authors: Shiyu Bo (Jinan) and Ting Chen (HKBU)
Discussant: Chang Sun, Assistant Professor of Economics, HKU Business School
ABOUT THE QUANTITATIVE HISTORY WEBINAR SERIES
The Quantitative History (QH) Webinar Series aims to provide researchers, teachers, and students with an online intellectual platform to keep up to date with the latest research in the field, promoting the dissemination of research findings and interdisciplinary use of quantitative methods in historical research. The QH Webinar Series, now entering its fifth year, is co-organized by the Centre for Quantitative History at the HKU Business School and the International Society for Quantitative History in partnership with the Hong Kong Institute for the Humanities and Social Sciences. The Series is now substantially supported by the Areas of Excellence (AoE) Scheme from the Research Grants Council of the Hong Kong Special Administrative Region, China (Project No. [AoE/B-704/22-R]).
